Tuesday, May 30, 2006

Hovnanian Airplane Banners

Did anyone feel compelled this weekend to get out of the beach chair and head straight for the local Hovnanian development to buy a town house?

I didn't either. However, someone at Hovnnian must think it's a good idea to use airplane banners to advertise the company's products because I saw quite a few fly by while sitting on the beach in Long Branch this weekend. I guess Hovnanian is just trying to establish brand awareness by advertising at the Shore, but it seems like a wasteful effort. Airplane banner ads are probably pretty effective for Martels Tiki Bar or Donovan's, but I can't picture many beach visitor's making a mental note to visit a Hovnanian model home because an airplane banner reminded them they need to buy a house.


Anonymous Anonymous said...

We saw the banners flying over the ocean and my kiddies had fun waving at the planes. No, it did not even cross my mind to go look at any houses. In fact, we are not looking at houses again until after this summer. I did wonder how much the gas cost to fly that thing around though!
Hopefully, the rest of the soon-to-be buyers will not entertain any offers until the prices are reduced by at least 20%.


Tuesday, May 30, 2006 7:16:00 PM  
Blogger mike sheehan said...

Why would they need to fly planes when they advertise in the local paper were anyone that's intrested goes to. HHmmm.. Gotts pay those Bills!

Tuesday, May 30, 2006 10:31:00 PM  
Anonymous mr denis said...

Like Willy SUTTON once said why he robs banks ...that's where the money is ....I think it's a great idea to put AD's where the people are ...at the beach....! GREAT IDEA.I also saw a a ad for Jenkinson's in P.P...why would they to that they were PACKED this weekend ...simple again ....put AD's where the people are !any questions

Wednesday, May 31, 2006 12:36:00 PM  
Blogger new 200 Mbps BROADBAND over POWER LINES said...

How many percent of Carpenters, masonries, builders are UNLINCENSE AND ILLEGAL DAY LABORERS/IMMIGRANTS hired by well-known Homebuilders in New Jersey ??????

FORTUNE Magazine

Immigration reform could kill the housing boom
Up to 40% of home building is done by undocumented aliens. But no one's talking about what a crackdown could do to real estate prices.
By Jon Birger and Jenny Mero, FORTUNE
May 31, 2006: 12:20 PM EDT

Wednesday, May 31, 2006 1:02:00 PM  
Anonymous Anonymous said...

Sorta off topic but still funny. A number of years ago a bar called Shooters (a Hoboken night spot that catered to the guido set) advertized a "wet tshirt nite" on a banner plane.

I recall seeing it from Sea Bright and thought "oh man, there'll be a riot there for sure."

As expected, Shooters was mobbed. And things got so out of control that night the place got shut down.

Wednesday, May 31, 2006 7:54:00 PM  
Anonymous Anonymous said...

Love--L-U-V!--the Tiki Bar. It's my eight-year-old's fave restaurant!

Tuesday, June 06, 2006 1:12:00 PM  
Anonymous Anonymous said...

Really amazing! Useful information. All the best.

Thursday, June 08, 2006 6:15:00 AM  
Anonymous Anonymous said...

Super color scheme, I like it! Good job. Go on.

Saturday, July 22, 2006 12:47:00 PM  

Post a Comment

<< Home